Medical innovation is the key to overcome the challenges and facilitate the transition to a more consumer-centric health delivery model, but not just any innovation.

Many technological innovations in medicine increase complexity and the need for more infrastructure and specially trained professionals.

Professor Christensen’s and Dr. Jerome Grossman’s joint work in analyzing trends in healthcare at Harvard have identified a new trend for “Disruptive Growth”. This powerful class of innovations lowers complexity and empowers an informed consumer in making choices with:

1) More convenience
2) Less risk
3) More Self-care
4) Increased personal responsibility for care
5) User friendly consumer health inventions
6) Lower Costs

In fact, the most rapidly growing products and businesses in healthcare today rely on products that follow this trend toward less complexity, more convenience, empowering the consumer or nurse practitioner, minimizing oral medications and reducing costs. These type of products result in a better first line of defense against the progression of disease in the primary care setting.

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